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Stories Tagged as

Advertising

AI advertising may repel as well as attract

by Matt Levin
Jul 1, 2024
Companies hope AI branding makes them look ready for the future, but that leaves opportunities for "human-focused" marketing.
A screen grab from an AI-generated pitch for Toys R Us.
Courtesy Toys R Us
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Ad spending is climbing, thanks to tireless consumers — and artificial intelligence

by Caleigh Wells
Jun 11, 2024
AI promises to improve ad targeting. It can also generate content tailored to individuals.
Artificial intelligence could inform more than 94% of ad spending before the end of the decade, a GroupM report says.
Craig T Fruchtman/Getty Images
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Google search has added an AI feature. Critics worry it's not all it's cracked up to be.

by Caleigh Wells
May 20, 2024
But Google says it's increased search usage.
A screenshot of Google's new AI-generated summary tool — and some radical self-honesty on its shortcomings.
Google
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Glitz, glamor and economics at this year's upfronts

by David Brancaccio and Erika Soderstrom
May 17, 2024
Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.
Media companies often try to woo advertisers during their upfronts, such as this year's Amazon Prime Video announcement of a "Legally Blonde" prequel series.
Slaven Vlasic/Getty Images for Amazon
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Brands in Space: What's behind the rush to advertise in the final frontier?

by Nino Paoli
Apr 10, 2024
Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?
When Intuitive Machines' lunar lander touched down on the moon in February, it was brandishing the Columbia Sportswear logo, part of an advertising partship with the outdoor apparel company.
GREGG NEWTON / Getty Images
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A TikTok ban would be bad news for the beauty brands that advertise on it

by Kristin Schwab and Sofia Terenzio
Apr 2, 2024
A lot of brands don't seem to have a backup plan, says Jordan Holman of The New York Times. The platform is where "they need to be."
These days, TikTok is "the most formidable way that people are selling products," says Jordyn Holman of The New York Times.
Michael M. Santiago/Getty Images
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Retailers like Macy's want a bigger slice of e-commerce ad sales

by Meghan McCarty Carino
Mar 13, 2024
Selling ads on e-commerce sites is a $50 billion industry. Amazon dominates retail media, taking in about 75% of ad dollars.
Macy’s has announced plans to close 150 underperforming stores across the U.S. in coming years.
Justin Sullivan/Getty Images
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I've Always Wondered ...

Are too many commercials bad for a company?

by Janet Nguyen
Feb 9, 2024
It turns out any annoyance we have toward a commercial eventually goes away.
Repetitive advertising is a necessary evil for a lot of companies.
gpointstudio/Getty Images
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In this year's Super Bowl ads, brands are mostly playing it safe

by David Brancaccio and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
BMW's commercial featuring actor Christopher Walken is among the funnier ads this year.
Screenshot via YouTube
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How inflation is impacting holiday ads

by David Brancaccio and Erika Soderstrom
Nov 30, 2023
Advertisers are taking current market conditions into consideration when competing for consumer dollars.
A screenshot from Chevy's 2023 holiday ad, which features a family grappling with the effects of Alzheimer's. Some advertisers are ploying to viewers' emotions to distinguish their brands this year.
Chevrolet/General Motors via YouTube
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